With the plethora of online outlets, it can be challenging to find the right shop that provides the right balance between price and service. Founded at the height of the dot com bubble, Overstock.com has survived many of the difficulties other online businesses from that time period did not. That kind of resilience, to survive the collapse of the internet bubble and the tumultuous period that followed, only to again weather the 2008 great recession only serves to highlight the service and pricing strategies offered by Overstock.com
By taking advantage of wholesalers, who are in need to reducing inventory, and the prolific use of Overstock coupon codes and other sale devices, they are able to provide a wide range of various merchandise at below typical market prices. Coupled with the now standard customer review process, Overstock is able to promote a similar sized inventory as other large online retailers.
However, what really powers the ability to save money by utilizing Overstock.com for customers is the internal corporate culture that thrives on innovation. Overstock.com is constantly looking for highly qualified individuals who are willing to think outside the box, so to speak. To the consumer, there would be little if any outside notice to that effect. Internally, the innovative constructs that having a dedicated and willing staff can keep the prices low for the consumer and therefore drive volume sales.
Volume retailers in the brick and mortar sector have to maintain extreme distribution networks and this translates into capital overhead that detracts from overall sales totals. This forces the brick and mortar stores to keep the prices artificially higher or maintain higher margins than what online volume retailers need. Overstock.com takes advantage of the fact that reduction in margins translates directly into saving for the customer and in turn increases the volume in which sales are completed.
All of the above, might seem a tad complicated for the average consumer who just wants to save money. The point is that unlike other stores, both brick and mortar and online, Overstock.com continually provides its customers with real savings and not just perceived savings. By taking advantage of the opportunity that is delivered by Overstock.com, a person can save big, very big when it comes to shopping for items. Items for everyday use of for gift giving, they are all available at Overstock.com. In addition, the excellent customer service and support and a generous return process makes shopping easy and extremely cost effective.